You know those obnoxious ad flyers that fall out of your newspaper every morning and end up in the trash (if you still read the print version of newspapers and if you don’t recycle)? Well, this fabulous experience can now be had by library patrons in the UK. The Guardian reports that a direct marketing company Howse Jackson has struck a deal with libraries in Essex, Somerset, Bromley, Leeds, and Southend to insert advertising leaflets into thousands of library books. They want to go national.
I predict that these leaflets will be all over the library floor, littered across cities, and create dissatisfied library patrons.